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Social Media – news round-up

Henry Elliss
Henry Elliss
Managing Director
24 July 2007

It seems that not a day goes by at the moment without one or more of the major players in Social Media being in the news. Here’s a round-up of some of the most recent stories to hit the headlines…

  • According to Nielsen // Netrankings, whilst MySpace remains the most popular Social Network in the UK (with 6.5 million registered members), last month saw the first drop in the site’s traffic since June ’06. Other social networks are fast closing the gap with the Murdoch-owned behemoth, with Facebook seeing audience growth of 523% compared to MySpace’s 28% and Bebo’s 49%.
  • 3's new website Mobile network 3 have recently launched a new website – http://next.three.com – which they hope will act as a user-generated guide to mobile resources on the internet. The site is a free-to-use service aimed squarely at mobile surfers all over the world, with the biggest advantage being it highlights sites which have been optimised specifically to look good on mobile devices. The site also reviews applications and functionality designed especially for mobile users.
  • Facebook founder Mark Zuckerberg is in the dock this week, accused of stealing the idea for the Social Network from 3 other Harvard students. In a storyline reminiscent of the Napster incident in the recently remade "The Italian Job", Cameron and Tyler Winklevoss and their friend Divya Narendra are claiming they employed Zuckerberg as a programmer and he promptly stole their idea from under their noses. Why it has taken this long to come to light is another matter, but we will await the result with baited breath!
  • Electronics giant Sony have teamed up with Search veterans Yahoo! to launch a new UGC site – http://uk.destinationhandycam.yahoo.net/. Aimed at owners of the Sony Handcam camcorder, the site features professionally shot videos of several coupes who are trekking across Europe, inviting users to submit their own content and recommendations to go with the professionals clips.
  • Barbieworld_2Toy-maker Mattel’s "Barbie World" social network recently announced they’d hit the 3,000,000 user mark after only 60 days live, and is apparently growing at the rate of 50,000 users per day. At that rate it could outstrip all it’s competitors within a matter of months, though there is obviously a question mark over whether it’s got quite the same pull to the older social networker as site’s like Facebook, MySpace and LinkedIn…!
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