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MSN Live limits how long it stores web searches

Tanya Goodin
Tanya Goodin
CEO
23 July 2007

MSN Searches now limited to 18 months

Responding to pressure from users and regulators MSN is make all search information anonymous after 18 months, much like Google has recently done accordingt to a report by Reuters.

However, MSN is going one step further than Google and is making the changes retroactive and applying this to all data currently held.

Specifically, Microsoft said it would make all Web search query data anonymous after 18 months on its "Live Search" service, unless it receives user consent to store it longer. The policy changes are retroactive and worldwide, it said.

Peter Cullen, Microsoft’s chief privacy officer said "We think it’s time for an industrywide dialogue.  "The current patchwork of protections and how companies explain them is really confusing to consumers."

We have to agree on that one. Making it clear to users what happens to their data would be a great move.

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