Google Mobile at the IAB
Mobile Search presentaion at the Internet Advertisng Bureau
On Tuesday 17th July I attended the IAB Search Marketing Council where among other things there was a presentation on Mobile Search by Google.
There were a few points about the development of Mobile in Asia, US and Europe that were worth noting. I think these raised more questions than we actually had time for so feedback is very welcome! These were, and in no particular order:
- Mobile Revenue is doubling every year – figure were from MMetrics
- No SMS in Japan, so Google have an email based application that replicates SMS – any comments on that?
- ‘Click to call’ is currently on trial
- Ads served in Japan on Mobile run 2 sponsored – 10 natural – 2 sponsored
- Japan two to three years ahead in mobile
- India the biggest growth market in mobile use
- Future mobile applications in Mobile Search (results) include images and video
- ‘Adult’ and ‘Gambling’ are, not surprsingly the sectors leading the development of Mobile Search
- Inhibitors to growth are walled gardens (France), technology & perceived costs
So pretty standard information but some nuggets in there for me including the fact that in France ther is a limit in choice to ‘preferred’ suppliers. The general ‘internet’ is available but to access it is not as easy as it should be. And no SMS in Japan? Is that correct?
This also follows on from an announcement in the Wall Street Journal that Google is developing a new search service for cellphones (mobile) that will help consumers find and buy ringtones, games and other mobile content.
So probably not the end of this story by a long way!