British shoppers have spent £100 billion online since online
retailing or e-tailing was launched 12 years ago. Last month alone over
£3 billion was spent online in the UK!
These figures are remarkable and only continue to grow. IMRG (
Britain’s online spending monitor) has recorded the first online
transaction as a book bought from W.H Smith in April 1995. Since then
sales have increased with an estimated 44% growth rate annually.
James Roper, CEO of IMRG, says online shopping tends to take place on
weekdays as buyers use their PCs at work, and Mondays are busier
because families discuss what they want at the weekend. Lunch-hours are
especially busy with £14m worth of goods expected to be sold between
1pm and 2pm. The e-tail peak comes three weeks before the busiest day
for offline stores – the 23rd of December.
‘Online shopping has become integral to our buying habits and
this brings exciting challenges to search. Many UK major online
retailers have been late adopters of transactional sites and have not
factored SEO into their sales strategies – an oversight which will