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MSN and Google mapping the future

Tanya Goodin
Tanya Goodin
CEO
12 April 2007

Microsoft has added 3D capabilities to Live Search Maps service here
in the UK. Buildings in Plymouth, Cardiff, Bristol, Gloucester, and
Wolverhampton can be viewed in 3D and look very like Sim City
buildings. The detail is far superior to the Google Earth 3D
capabilities in which buildings are represented by uniform grey blocks.
The Microsoft maps show a bird’s eye view and the buildings can be seen
from all angles. The images have been created with the Vexcel mapping
software that Microsoft bought last year. The UK update was part of a
wiser update with the addition of San Diego and Portland. Results from
the mapping service will be included in results from local search query
on Microsoft’s Live Search. Today Google has released Google MyMaps a
tool for anyone who wants to create their own maps adding in their
favourite pubs, adding in photos of local beauty spots and the maps
will be included in Google’s local search results along with the
regular results.

Tanya says:

"’The Live Search Maps interface is great but I think MSN have a
big challenge on their hands rolling it out to cover more cities.
Google has clearly thought this through better, leveraging social media
once again by getting users to create content for them."

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