Google’s UK advertising revenue has risen by 83 per cent to £825
million over the last year making them the second biggest advertising
earner after ITV estimated at £1.47 billion.
To give you a flavour of just how big search marketing is in the UK
Google has now leapt into second place for revenue earnings from
advertising with their revenues having nearly quadrupled since 2004,
that’s not so long ago!
Google don’t think that they represent a threat to traditional
media, saying that “The market for online ads is growing and there’s
room for many players within it”.
‘Given the continuing and increasing demand for Google’s
services it may not be too much longer before Google is the biggest
earner from advertising in the UK’