Effective landing pages
A landing page is a specialised page that visitors are directed to from
an outside source, such as a banner/email campaign or search engine.
The page is usually focused on a particular product or service with the
aim of getting the targeted traffic to buy or take action quickly that
will ultimately lead to a sale. So how can you make your landing pages
- Confirm with the user they have come to the correct place on your site. Use headings and imagery to convey this clearly.
a ‘Call to action’ button towards the top of the page, it should be a
link to the purchase process, whether it is an order page or quote
form. It should be labelled clearly and concisely for example ‘Buy now’
or ‘Get a quote’.
- Keep the content focused and in a logical
sequence. Use headings, short sentences and bullet points, people are
more likely to read and digest the information.
- Consider any
purchase questions the customer may have and provide links to the
required information. For example do they need to read about delivery
details before committing to a purchase?
- Ensure the page has a
fast download time, keep the file size to approx 50k or less. While
your page needs to look good, it also needs to be lean.