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Adobe unveils new Flash video control

Tanya Goodin
Tanya Goodin
CEO
23 March 2007

Adobe has unveiled a new version of its Flash media software that
will allow copyright holders to embed ads and control usage. The new
software will also allow videos to be played offline, whether it is on
a PC or on a portable device. The software is in the final stages of
development, and Adobe won’t offer a beta for download until later this
year.

Flash is used on websites such as YouTube and the launch comes as
Microsoft finally unveiled their competing online media platform,
called Silverlight, which also includes copyright protection.

Microsoft has long wanted to take on Adobe’s online video dominance and
has signed up several content providers including Netflix and Major
League Baseball.

Robin says:

"Adobe has such a strong grip on this market so it is doubtful that Microsoft will crack it anytime soon".

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