‘Industry leaders’ losing the Google race
There have been some alarming statistics doing the rounds in some
SEO circles regarding the giant FTSE 100 companies and their almost
non-existent web presence.
It is startling to learn that less than a quarter of the premier brands
and high street retailers in the UK appear on the first page of results
for their primary keywords. With an estimated £40 billion worth of
online shopping in 2007 these companies are losing out on a significant
chunk of the UK Retail market.
"A lot of these brands need to work on their online presence, it is the future".