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‘Industry leaders’ losing the Google race

Tanya Goodin
Tanya Goodin
CEO
2 March 2007

There have been some alarming statistics doing the rounds in some
SEO circles regarding the giant FTSE 100 companies and their almost
non-existent web presence.

It is startling to learn that less than a quarter of the premier brands
and high street retailers in the UK appear on the first page of results
for their primary keywords. With an estimated £40 billion worth of
online shopping in 2007 these companies are losing out on a significant
chunk of the UK Retail market.

Robin says:

"A lot of these brands need to work on their online presence, it is the future".

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