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TweetEvery time London Fashion Week comes around, it’s just as certain that a social media innovation will occur as it is that it will rain. British Fashion Designers are creative, imaginative and seem to understand more than anyone how beneficial social media can be for the longevity of their brand. Burberry has been the perfect example [...]

Tweet With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot of time at Tamar thinking about how consumers show they ‘love’ a brand, and what that means. What makes [...]

TweetWith the massive online buzz around the Super Bowl this week (tweets per second during the game hit a all-time high of 10,000, up from 4,000 last year) it was inevitable brands would be trying to muscle in on the action. Toyota wins the prize for the most inept attempt to leverage Super Bowl buzz [...]

TweetNormally at this point on a Friday I’d be busily scouring the web for FAILs to talk about in my “Failure to Launch” column. However, because it’s been a bit of a quiet week on the FAIL front – and more importantly, Facebook has seen one of the biggest anti-FAILs (aka WIN!) in online history [...]

TweetYou might have read our ‘Ultimate brand advocacy at Pinterest‘ blog by our Creative Director last year. Well we like to think that we’re pretty good at spotting the next big trends so we’re very pleased to hear that there’s a lot of agreement about Pinterest. In particular the value of pinning fans to digital [...]

TweetIt’s been an interesting week in the world of marketing and social FAILs, with one particular story initially looking like it was just going to be a simple one, but actually opening up a much larger can of proverbial worms on the topic of online marketing. So without further ado, let’s dive in… Rio Ferdinand [...]

TweetMeet Oli (short for Oliphant) our office dog: For all of you that haven’t see our endless tweeting and ‘instagram’ing of his adventures! In case you’re wondering, he’s half Jack Russell (no suprises) and half Pekingese (more suprising)! Being a country girl at heart, it has always been a case of ‘when’ not ‘if’ I [...]

TweetTwitter was buzzing on Sunday because former Page 3 girl/reality TV star/Heat magazine staple Katie ‘Jordan’ Price unleashed a barrage of ‘intelligent’ tweets. Unsurprisingly, people were convinced that she was hacked. But it turns out, it was a crafty stunt sponsored by Snickers. It was ‘genius’….in an entrapment kind of way. Once she got everyone’s [...]

TweetThis week has presented several spats in the digital space… From Paula Deen and Anthony Bourdain duking it out on Twitter to the little blackout that thought it could, but just couldn’t to the on-going drama between Google and Twitter, it’s been one volatile week in the digital space! Anthony vs. Paula Paula Deen, American chef made [...]

TweetYou must have heard by now about SOPA (the US Stop Online Piracy Act) which has the digital world in a lather. Proponents of the bill say it will bring in much needed legislation to stop Internet piracy and that Google, among others, should play a key role in that enforcement. Opposers say that this [...]