position 0
26 April 2017

Move Over Position 1, There’s a New Place in Town.

For more than 18 years SEOs and brand have been fighting to get their websites ranking at the coveted position 1 on the search engine results pages (SERPs).  However, now there’s a new position that’s worth fighting for, position 0. What is position 0? Position 0 is otherwise known as a featured snippet.  These have been around for 2 years now …

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25 April 2017

Is ‘brand’ the only future ranking signal for SEO?

Since the ‘Vince’ algorithm update in February 2009, Google has continued to increase the importance of ‘brand’, or ‘brand as a trust signal’, as a ranking factor. As we look to the future, will ‘brand’ become more powerful, or could it even become the only ranking factor for SEO? There are currently a number of branded signals that make up …

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25 April 2017

How to Conquer Google by Hacking User Intent

Google is constantly getting smarter. Its overall aim is to accurately understand user intent, providing the desired results on page 1, if not in the top 3 search results. Google wants to provide web pages that are valuable and relevant to the user. Google’s RankBrain, part of their overall search algorithm, aims to improve the relevance of search engine results by trying to …

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19 April 2017

The Future of Image Search

There’s always a lot of chatter in the search community about the future of SEO: “What effect will AI have on search?”, “Is the future of search keyword-less?” SEO is an ever-changing industry, mainly because search engines such as Google and Bing are constantly using new technologies in order to improve their user’s experience. This constant state of evolution can …

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Millennials are old news - it's time to meet Generation Z
19 April 2017

Generation Z is here: move over Millennials

The Millennial demographic is much-hyped, and much coveted, by marketeers. Millennials grew up surrounded by technological advancement and they’ve undoubtedly changed the way brands and consumers interact. But they’re already old news. Enter Generation Z. Generation Z, the cohort following the Millennials, are currently still teenagers, born around the year 2000 and understand nothing other than a 24:7 connected world. …

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millennials, PPC, SEO,
10 April 2017

Mistrusting Millennials – Why Your PPC Budget is Being Wasted

With Millennials coming of age and starting to have more spending power than any other generation, more and more brands are focusing their marketing efforts towards this lucrative demographic. However, a new group means new methods of communication.  We’ve long since passed the days when big billboard and TV advertising campaigns can guarantee increased sales. Millennials have grown up with the …

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29 March 2017

OK Google. What does Voice Search mean for SEO?

The continuing rise of mobile, smart ‘digital assistants’ such as Google’s own Home product due to launch in the UK in April, Amazon’s Alexa, plus a surge in connected devices such as in-car assistants has given rise to a shift in the way people are searching for information and products online, by using voice search instead of typing keyword searches …

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Fred Update
29 March 2017

Google’s ‘Fred’ update – Two Weeks On

Two weeks ago we had our say on Google’s ‘Fred’ update, named after Google’s Gary Illyes’ pet fish. There was a lot of chatter in the search community, but until recently, nothing was confirmed by Google. However, in a Webmaster hangout on Friday 24th, the update was pretty much confirmed. So it’s out there, and even though Google makes updates to …

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google smartphone optimise mobile
29 March 2017

Google’s Mobile-First Index

A few months ago, Google shared news that they will be releasing a mobile-first index. Something that had all SEOs talking. This mobile-first index is something that Tamar experts are keeping an eye on as it’s going to have a major impact on the world of SEO and rankings. Here’s our guide to the mobile-first index, its definitions and updates. What does …

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skyscrapers blue sky city
21 March 2017

Machine Learning Masterclass #8: The Future of Machine Learning

We have reached the end of our Machine Learning Masterclass series. Throughout this series, we have given an introduction to Machine Learning, investigated the tools being used to implement it, and explored how it is already being used in digital and video. We have looked to the future of Machine Learning in e-commerce and SEO and now to finish, we tie …

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