The stir created by GM announcing they’re pulling all their paid ad spend from Facebook, just days before the latter’s IPO, has created more than a few online ripples. Digital Industry commentators and journos are now rushing to get out articles entitled “is this the beginning of the end for Facebook?” and “Is the Facebook [...]
Latest posts
5 reasons brands don’t need to advertise on Facebook
16 May 2012 | Posted by Tanya Goodin | CEOTags: Ads, advertising, facebook, ipo, media, paid | Posted in Social Media, Tanya Goodin | No comments »
Facebook ‘Highlight’ – what’s the point and will anybody actually use it?
14 May 2012 | Posted by Henry Elliss | Digital Marketing DirectorTags: brand pages, facebook, fmc, freemium, highlight, reach generator, status update | Posted in Social Media | No comments »
Back in February at their FMC conference, Facebook announced a slew of new features aimed at brands – most of which would (presumably) become common-place once the roll-out to “Timeline” was finally complete. Amongst the many concepts touted was a feature called ‘Reach Generator’ – a paid-for option which would allow brands to “super-charge” their [...]
Share and Enjoy
Tamar help TeamGB with launch of infographic series
14 May 2012 | Posted by Tanya Goodin | CEOPosted in Social Media, Tanya Goodin | No comments »
I’m delighted that today TeamGB has launched the first in a series of three London 2012 infographics, produced by Tamar. We’re very keen as an agency to support our national team and we hope the infographics series will help spread information about the team in an exciting visual way that will encourage the whole nation [...]
Share and Enjoy
Pandas, Penguins and Penalties – Oh my!
2 May 2012 | Posted by Bunny Menra |Tags: Google, SEO, Webmasters | Posted in Search | No comments »
Google’s latest update called the Penguin update is another try by Google to keep spam sites away from ranking.
Share and Enjoy
The Top 10 start-ups next on Mark Zuckerberg’s shopping list?
17 April 2012 | Posted by Christine Andres | Social Media StrategistTags: facebook, foursquare, Google, instagram, location-based, Mark Zuckerberg, Pinterest, social media, tumblr, twitter | Posted in Search, Social Media, Technology | No comments »
We all know Facebook just bought Instagram for a whopping $1 billion. Well, Mark Zuckerberg only went and bought something again – acquiring customer loyalty mobile startup ‘Tagtile’ just yesterday. With Facebook domination happening left, right and centre, here’s a list of the other remaining top-ranking startups that we reckon may possibly tempt this currently [...]
Share and Enjoy
Tamar’s Friday #FailureToLaunch #18 – Still Failing after all this time
13 April 2012 | Posted by Henry Elliss | Digital Marketing DirectorPosted in Funny | No comments »
It’s been a busy few weeks here at Tamar HQ, with Fridays seemingly the busiest day of the week. Subsequently, it’s been a few weeks since our last ‘Failure to Launch’ – but it’s back with a bang today, as I’m sure you’ll all be relieved to hear. As ever, there’s been some great FAILs [...]
Share and Enjoy
10 reasons you should invest in good content
4 April 2012 | Posted by Henry Elliss | Digital Marketing DirectorTags: Content, creation, Engagement, good quality, SEO, sharing | Posted in Search, Social Media | 1 Comment »
With all the recent talk of changes in Google algorithms, sites being penalised for “unnatural” link profiles and the ongoing importance of good content, I wanted to share a short summary of some of the reasons why you need to invest in great content for your site – and I’d love it if you shared [...]
Share and Enjoy
Britain’s pure-play digital brands use social media to turn in 27% YOY revenue growth
28 March 2012 | Posted by Tanya Goodin | CEOTags: brand love 25, brandlove, Infographic, Tamar | Posted in Social Media, Tamar, Tanya Goodin | No comments »
Today at Tamar we’re launching the 3rd infographic in our BrandLove series, “Britain’s Best Loved Digital Brands” – the 2012 edition. Like the first infographic in our BrandLove series, the table ranks pure-play digital brands using Tamar’s proprietary algorithm which combines social community sizes and annual revenue to calculate our “love” metric. We’re especially excited [...]
Share and Enjoy
Are you getting ROI or an RO’Lie’?
27 March 2012 | Posted by Helen Booth |Tags: business, PPC, ROI, Search, SEO, social media | Posted in Search, Social Media, Tamar | No comments »
As we move into the next quarter and for some, financial year, I expect many brands will be looking at their digital channels and questioning whether or not they’re getting the best ROI? I get it, you need to know ROI but it’s the most overused figure in business and arguably the most misleading! Make [...]
Share and Enjoy
International SEO and the perils of duplicate content
6 March 2012 | Posted by Asad Imam | SEO ConsultantTags: duplicate content, international seo, targeting, technical seo | Posted in Search | 6 Comments »
Many brands are considering the huge potential of international expansion in the current economic climate and international SEO definitely presents a unique series of challenges for any digital marketer. There are three main strategies that are available in optimising internationally: Option 1: New country-specific domains – hosting the international presences on entirely new domains i.e. [...]
